MEDIA RELEASE PR37289
Team Garmin-Slipstream Officially Re-named Team Garmin-Transitions With Addition of
Transitions Optical as New Sponsor
NEUILLY-SUR-SEINE, Nov. 27 /PRNewswire-AsiaNet/ --
Transitions Optical, world's leading manufacturer of adaptive
eyewear, Partners with Leading Pro Tour Team Garmin - Slipstream
Team Garmin-Slipstream, the elite American professional cycling team dedicated to
ethical sporting and developing the next generation of cycling champions, announced
today that it will become Team Garmin-Transitions with the addition of Transitions
Optical as a new sponsor of the team. Transitions Optical is the world's leading
manufacturer of adaptive eyewear, offering the most advanced photochromic technology in
the widest selection of spectacle lenses such as Transitions lenses as well as
Transitions SOLFX(R) sun wear. From the mountains of the Grand Tours to the cobbles of
the Classics, Team Garmin-Transitions athletes will wear Transitions(R) lenses as they
race and train around the globe in various lighting conditions.
"The riders of this team have set the standard for ethical competition
while racing and training with the best technology available," said Brett
Craig, President of Transitions Optical. "As we looked to replicate the
success of our PGA relationship in North America with a similar relationship
in Europe; cycling, and specifically Team Garmin, was the perfect fit for our
organization. We share similar goals rooted in innovation and ethics and we
are proud to join this elite squad as it continues to build on past success."
Transitions(R) technology is ideally suited to the sport of cycling. The
athletes of Team Garmin-Transitions are competing over hundreds of kilometers
per day and continuously going through different lighting conditions.
Training and racing with Transitions(R) lenses provides the team a true
technological advantage that will increase visual acuity, reduce visual
fatigue and have a profound effect on riders' response times during decisive
moments of racing.
"Our riders are constantly going through different lighting conditions
while training and racing. If we can increase visual acuity and reduce visual
fatigue, that gives us a big advantage on the road," said Jonathan Vaughters,
CEO of Slipstream Sports, the sports management company that owns the team.
"Like the team, Transitions is driven by innovation and a commitment to
excellence. We are thrilled to work with them."
As part of the sponsorship, Transitions will launch a major European
marketing campaign featuring the team. According to Lindsay Brown, General
Manager of Europe, Middle East and Africa for Transitions, "In the team, we
have found a true partner that can help us deliver our brand message to
millions of our partners and consumers in a meaningful, impactful way. We are
excited to kick off this relationship and look forward to working with the
riders and staff for years to come."
Owned and managed by Slipstream Sports, Team Garmin-Transitions is
dedicated to promoting ethical sporting and developing the next generation of
cycling champions. In 2007, Slipstream created the most progressive
anti-doping system in the professional sports world and now works with
Anti-Doping Research, Inc. (ADR) and ADSI (the Anti-Doping Sciences
Institute) to continue its anti-doping mission.
"From a business standpoint, working with Transitions is a perfect fit,"
said Matt Johnson, President of Slipstream Sports. "The sponsorship provides
Transitions an opportunity to showcase their products to customers,
globally."
For more information on Team Garmin-Transitions, visit
About Transitions Optical
Transitions Optical is the world's leading manufacturer of adaptive
spectacle lenses. Transitions(R) lenses are everyday prescription lenses that
provide comfortable vision and protection for the eyes. As clear as regular
lenses indoors, they adapt to light outdoors according to the intensity of UV
light to provide more comfortable vision whilst blocking 100% of harmful UVA
and UVB rays.
Millions of consumers are satisfied with their Transitions lenses (87%
rated the latest Transitions technology as excellent/very good). Transitions
lenses are available in practically any prescription and can be fitted in
almost any frame style. One pair of Transitions lenses is sold every second
around the globe.
In 2009, Transitions Optical has launched a range of adaptive sunwear
Transitions(R) SOLFX(TM), designed to enhance visual performance in specific
outdoor activities. While traditional sunglasses have one fixed tint,
Transitions SOLFX products adjust the level of darkness and change colour
according to the intensity of sunlight.
Since its foundation in 1990, the US based company Transitions Optical is
dedicated to raise awareness on the impact of UV rays on eye health and to
promote healthy sight in general. The company owns 80 registered patents that
protect its advanced technologies. Transitions lenses are the # 1 recommended
photochromic lenses worldwide.
About Slipstream Sports
Founded in 2005, Slipstream Sports LLC is a highly progressive sports
management company dedicated solely to promoting the ethical growth of
cycling and developing the next generation of cycling champions.
About Team Garmin-Transitions
Team Garmin-Transitions is dedicated to promoting ethical sporting and
developing the next generation of cycling champions. Team Garmin-Transitions
competes in a full schedule of professional cycling races in the U.S. and
SOURCE: Slipstream Sports LLC
CONTACT: Marya Pongrace,
Team Garmin-Transitions,
+1-347-698-3412,
Marya.pongrace@slipstreamsports.com
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