FOR IMMEDIATE RELEASE
Media Contact:
Gareth Edmondson-Jones
(0434) 442-768
gejink@gmail.com
SNOW AUSTRALIA LAUNCHES
ONE-STOP GUIDE TO AUSTRALIA’S SNOWFIELDS
INCLUDING EXCLUSIVE PACKAGE DEALS
-- Australia’s 8 major alpine resorts working together to introduce new visitors to the
Australian snowfields – plus get a great snow holiday deal for winter 09--
21 July, 2009 – Dotted along the Great Dividing Range, Australia’s alpine resorts are
known for crisp air and warm welcomes. This season, for the first time, Australia’s major
snowfields have come together to create an informative, easy-to-use website, www.snow-
australia.com, which also offers some exclusive package deals on snow holidays.
Developed by the Australian Ski Areas Association (ASAA), the Snow Australia website
provides a comprehensive introduction for new snow holiday-makers to the unique
Australian snow experience at its eight major alpine resorts in both New South Wales and
Victoria: at Charlotte Pass, Perisher, Selwyn, and Thredbo; and Falls Creek, Hotham,
Mt. Buller and Mt. Baw Baw, respectively.
This one-stop shop enables beginners and experienced skiers alike to compare and
contrast each resort by location, size of resort, snow reports, number of trails and
difficulty of runs, and – of course – price.
Packages are on offer for beginners and keen skiers and riders. Inclusions available range
from accommodation, transport, lessons – group and private, equipment and clothing
hire, to meals, spa treatment and activities (varying at each resort) such as snow tubing,
Snow Groomer tours, snowmobiling, tobogganing, snowbungy, cross country, snow
shoeing and more. The site conveniently filters products into a number of categories,
being Romantic Getaways, Family, Rates for Mates and First Timers, to assist in the
decision making and understanding that such getaways are not limited to the warmer
destinations.
Australia has a fantastic range of alpine resorts with easy access from major cities on
good roads, as well as air, bus and train options. They also boast an enormous variety in
offerings with on and off snow accommodation, ranging from youth hostel, through
budget accommodations, lodges, apartments to 5 star options, some with ski-in/ski out
access. The unique location of the resorts means guests have the option to stay in the
snow for a full winter experience, rather than drive up to the mountains each day.
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“This new website is designed to help in the process of making a decision about snow
holidays and gives a quick snapshot of what is on offer. The site provides many links to
the great opportunities each resort provides and allows viewers to discover what an
Australian snow holiday can offer and how easy it can be,” said Gary Grant, General
Manager Marketing and Hospitality for Perisher and spokesman for Snow Australia.
“Now with packages at www.snow-australia.com/Deals, beginners, couples, families or
groups can find the resort that suits their needs and a special offer that will save them
some money.”
Snow Australia’s new website also provides snow reports and a gallery of photographs
and videos to give snow travelers an even better feel of each resort. And, with more than
20 ‘snowcams’ broadcasting live from throughout the region, people can check real-time
conditions at each resort with their own eyes before they book.
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MEDIA NOTE: For more information or interviews with Gary Grant, please email
Gareth Edmondson-Jones on gejink@gmail.com.
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