Friday, 5 December 2008
FOR IMMEDIATE RELEASE
Meet the cocky Brit that’s baiting our future
Aussie Sporting Heroes
The Australian Sports Commission is using the age old rivalry between Britain
and Australia to attract athletes into the talent ID program for the London 2012
Olympics and beyond.
Meet the cocky Brit that’s whinging his way to notoriety:
ausport.gov.au/london2012
Once you’ve met the Brit, visit the Australian Sports Commission’s new online
talent identification tool (eTID).
This revolutionary system is accessible to anyone aged 12-29 and provides
pathways into elite sport, which can include scholarships at the Australian
Institute of Sport.
It is vital for Australia to be smart in talent identification and development in
order to maintain our competitive edge on the international stage.
Approximately 10 per cent of any country’s population has sporting talent –
based on this, Australia’s talent pool sits at around 280,000 people, whilst
sporting super powers such as America and China have talent pools in excess
of 4 million and 22 million respectively.
These basic facts mean Australia need to be innovative in our approach and
search far and wide for our next top sportspeople if we are to remain one of
the top sporting nations of the world.
For interviews or further information contact Kirsten Lea, ASC
p: 02 6214 1252 m: 0407 439 923 e: kirsten.lea@ausport.gov.au
NEWS 
