K-swiss Celebrates 2010 Ironman World Champion Mirinda Carfrae

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12th October 2010, 04:09pm - Views: 1414






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MEDIA RELEASE PR41705

K-Swiss Celebrates 2010 Ironman World Champion Mirinda Carfrae


WESTLAKE VILLAGE, Calif., Oct. 12 /PRNewswire-AsiaNet/ --


                K-Swiss Triathletes Dominate Podium in Kona


    Iconic California Sport footwear and apparel brand K-Swiss is thrilled to

congratulate Mirinda Carfrae, Andreas Raelert and Julie Dibens on their

respective first, second and third place performances in K-Swiss footwear and

apparel at the 32nd Ford Ironman World Championship in Kailua-Kona, Hawaii on

Saturday, October 9th. K-Swiss also represented the first American to cross

the finish: Ironman veteran Chris Lieto.







    Australian Mirinda Carfrae dominated the women's field, setting the

fourth-fastest women's time ever in Kona, to claim her first Ironman World

Champion title. Carfrae, who was runner-up last year, crossed the finish in

8:58:36 with an incredible run time of 2:53, the fastest marathon run by a

woman in Kona history. Carfrae raced in the K-Swiss K-Ruuz(TM), a super-light

racing flat.


    In a tight race to the men's finish, Germany's Andreas Raelert closed a

three-minute gap to run shoulder-to-shoulder with eventual champion Chris

McCormack only falling behind in the final mile. With a marathon time of

2:44:25, less than a minute separated Raelert from first place. The current

Ironman European Champion Raelert finished with a final time of 8:12:17. This

is his second appearance at the World Championships racing in the K-Swiss

K-Ruuz. He rounded out the top three last year.


    Trek/ K-Swiss athlete Julie Dibens of Great Britain earned a podium

finish in her first-ever Ironman race with 9:10:04. Dibens, the current

Ironman World Championship 70.3 Champion, maintained the lead throughout the

112-mile bike course with the fastest-split in the top three at 4:55:28 but

fell short during the marathon to friend and teammate Carfrae's

record-breaking pace. Dibens chose to race in the new K-Swiss Blade-Light(TM)

Run, one of the lightest (at 9.3oz) neutral-cushioned training shoes on the

market engineered for high mileage efficient running. The shoe features an

ultra-light cushioning technology that provides impact protection through a

series of 'blades' aligned to the angle of impact. The blades collapse and

compress in proportion to the forces applied through the running gait. After

impact, the blades return to their original shape and provide a 'springy'

feel.


    Ironman veteran Chris Lieto was the first American to cross the finish in

8:25:51 for 11th place. Lieto had the best bike-split of the day with 4:23:17

and led the marathon until Mile 14. Lieto raced in the new K-Swiss Kwicky

Blade-Light, a shoe that will launch in spring 2011. The 9oz running shoe

features the brand's first-time use of the state-of-the-art SeamFree(TM) and

Ion Mask(TM) upper technologies that eliminate stitching and provide liquid

repellency that old technologies simply cannot match keeping the shoe light,

dry and clean for the life of the shoe.


    This is the second year that K-Swiss is the official apparel and footwear

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sponsor of Ironman. With its high-profile roster of professional triathletes,

K-Swiss has seen significant growth in awareness and on-site sales. K-Swiss

now ranks fourth in shoe count at Kona, leaping over longtime running brands

Brooks, Adidas, New Balance, Mizuno, and Nike.


    To learn more about K-Swiss triathletes, the Blade-Light series and the

full range of K-Swiss performance running footwear and apparel, visit

www.kswiss.com. The Ford Ironman World Championship broadcast will air

on NBC on Dec. 18, 2010, from 4 - 6 p.m.


    About K-Swiss

    Founded more than forty years ago in Van Nuys, California, K-Swiss

(Nasdaq: KSWS) introduced the first all-leather tennis shoe, the K-Swiss

"Classic" in 1966. Since its inception, K-Swiss has rooted itself in

California Sport with an aim to be the most inspiring and innovative sports

brand in the market. Today the company offers performance and lifestyle

footwear and apparel for several categories under its California Sports

umbrella including Tennis Heritage, California Fit (Running, Triathlon and

Fitness) and California Youth. K-Swiss also designs, develops and markets

footwear under the Palladium brand, and owns the FORM Athletics brand. For

more information about K-Swiss, visit www.kswiss.com.


    SOURCE:  K-Swiss


    CONTACT: Jennifer Macfarland of K-Swiss

             +1-818-706-5136

             Jmacfarland@k-swiss.com


             or 

             Melanie Dennig

             +1-212-889-1700

             Melanie.Dennig@Turnerpr.com

             for K-Swiss



Attachments:

   PRN17-K-SWISS-K-RUUZ.jpg (http://asianetnews.net/Download.asp?ID=166957)

   PRN16-K-SWISS-CARFRAE.jpg (http://asianetnews.net/Download.asp?ID=166956)



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