All Blacks Fans Play The Ultimate Home Game!
MEDIA RELEASE PR34859
AUCKLAND, June 5 /Medianet International-AsiaNet/ --
The first Test match of the All Blacks season has got competition as the biggest and most highly anticipated
game of the year, with the All Blacks hottest and newest licensed product, the All Blacks Charity Edition of
Monopoly, officially launched and going on sale today...
The wait is over! In a first for the New Zealand Rugby Union, New Zealand's number one national rugby side
has been immortalised on the world’s most famous board game Monopoly!
To celebrate the start of the 2009 season, the New Zealand Rugby Union (NZRU) together with The KidsCan
Stand Tall Charitable Trust, the Official Charity of the All Blacks and the NZRU, is launching the All Blacks
Charity Edition of Monopoly.
The game is available nationally through 63 retail outlets including Supercheap Auto, Mitre 10 Mega and
Champions of the World for $79.95.
With only 4000 units, the greatly anticipated release of the limited edition game will feature 22 All Blacks
players. Rather than wheel and deal with Mayfair and Park Lane, players have the chance build a rugby-opoly
empire through buying, renting and mortgaging their favourite All Blacks stars including Mils Muliaina, Ali
Williams and Conrad Smith who all feature on this well- known Board Walk.
The big question is... where will the All Blacks squad be positioned on the board?
All Blacks player and KidsCan Ambassador, Ali Williams said: "The game celebrates the launch of the 2009
season and we are delighted to be supporting the All Blacks Official Charity, KidsCan Stand Tall Charitable
Trust with proceeds from the sale of the games being given to this worthy cause. I'm sure our fans will enjoy
playing the game – and the players will be keen as well!"
KidsCan Stand Tall Charitable Trust General Manager, Julie Helson said: "This is a fantastic game and as an
official All Blacks product it will be hugely popular. We are expecting sales to be phenomenal. Funds raised
from this campaign will benefit our popular Rain Coats For Kids, helping to ensure financially disadvantages
children keep warm and dry during winter."
Ali Williams said: "Now die-hard supporters can take home their own piece of the legendary All Blacks squad
with the world’s most popular board game, Monopoly."
Contacts:
Vasso Koutsos (KidsCan)
+64-21-02155755 or
Sarah Abbott
+61-(0)-409-092-255
Images:
Board positions:
SOURCE: Imagination Entertainment
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