Australia's Fastest Growing Outdoor Retailer Celebrates Opening Of 75th Store

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1st November 2010, 11:00am - Views: 12200
Australia's Fastest Growing Outdoor Retailer Celebrates Opening of 75th Store

As outdoor leisure specialists BCF Boating, Camping and Fishing prepare to open the doors to its 75th Australian store in Tamworth on Saturday 4th December, the company could not be happier with the growth it has experienced in the last five years and the strong connection established with its customers.

The potential for BCF was first recognised in early 2003 when camping and outdoor leisure products were identified as a retail category which provided an opportunity to develop a new and innovative retail format.

In January 2005, the company purchased the CampMart business, which consisted of four Brisbane stores. This business became the platform to launch the company's new brand, BCF Boating, Camping and Fishing, in October 2005.

The growth that BCF has experienced since its inception is the result of a long standing commitment to the fostering of its team culture, excellent store layout and locations, and remaining honest to its customer promise to provide quality products at fair prices.

BCF Chief Operating Officer Steve Doyle says the extensive range of boating, camping and fishing products and accessories is a strong drawcard for both experienced and novice outdoor enthusiasts alike, and is a key to the company's appeal and success.

"Whatever your budget, pitching a tent or wetting a line continues to be a great way to see some fantastic sights and spend quality time with the family," Mr Doyle said.

Club BCF has also proved popular. Free to join, Club BCF offers members free newsletters, regular bonuses, discounts and Club BCF nights evening events held regularly in store locations around the country.

Offering the latest in outdoor equipment including everything from ensemble beds to sleeping bags, camp kitchens to cookers, portable hot water systems to portable fridges and freezer, tents to swags, BCF provides Australian families with everything needed for an enjoyable camping holiday.

With 75 stores located in Queensland, New South Wales, Northern Territory, ACT, Western Australia, Victoria and now South Australia, BCF continues to drive its store network across Australia. Plans are already in place for the company's next store opening, set to open its doors at Taylors Lakes, Victoria in late December.

To find out more about BCF or Club BCF simply visit www.bcf.com.au or speak to your local store team member.

-ENDS-

For further information, please contact:
Emily Leiner
Phillips Group
Phone: 07 3230 5000
Email: eleiner@phillipsgroup.com.au

SOURCE: BCF - Boating, Camping and Fishing
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